NYFW Recap Curated Highlights from S/S 2025


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<p><sub><em>ANNA </em>wears a dress by <strong><em>Hervé Léger-Beymen </em></strong>and her shoes are <strong><em>Prada.</em></strong></sub></p>
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<p><sub><em>ANNA </em>wears a dress by <strong><em>ILA</em></strong>, a bag by <strong><em>Gucci </em></strong>and her shoes are <strong><em>Loewe &#8211; Beymen.</em></strong></sub></p>
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<p><sub><em>ANNA </em>wears a dress by <strong><em>Rabanne &#8211; Beymen</em></strong>, a bracelet by <strong><em>Epicene </em></strong>and her shoes are <strong><em>Balenciaga &#8211; Beymen.</em></strong></sub></p>
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<p><sub><em>ANNA </em>wears a dress by <strong><em>Prada</em></strong> and her bag is <strong><em>Prada Galleria.</em></strong></sub></p>
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<p><sub><em>ANNA </em>wears a t-shirt by <strong><em>Dries Van Noten &#8211; Beymen</em></strong>, a skirt by <strong><em>The Row &#8211; Beymen</em></strong>, a bag by <strong><em>Ferragamo &#8211; Beymen</em></strong>, shoes by <strong><em>Khaite &#8211; Beymen </em></strong>and a bracelet by <strong><em>Epicene.</em></strong></sub></p>
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<p><sub><em>ANNA </em>wears a full look by <strong><em>Prada</em></strong>.</sub></p>
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<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Creative Direction by</span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Fashiıon Director </span></em></em></em>Burak Sanuk</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Fashiıon Editor </span></em></em></em>Umut Sımsıkı</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Photographed by </span></em></em></em> Turan Ertekin</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair by</span></em></em></em> Mustafa Akgül</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up by</span></em></em></em> Yağız Yoldaş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Model</span></em></em></em>  Anna Rud &#8211;<em>Tanks Management</em></p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Production by </span></em></em></em> BI Creative</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Team </span></em></em></em> Belgin Demirhan, Murat Şentürk, Şevval Küçüktır, Tunga Yankı Tan, Umutcan Öncü</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Stylist Assistants</span></em></em></em> Naz Paksoy, Tuğba Erenbay</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up Assistant</span></em></em></em> Yeliz Acar</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair Assistant</span></em></em></em> Enes Sakızcı</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hosted by</span></em></em></em> Epicene</p>


One to draw my words and my muses


<p><strong>We embark on a journey to explore the iterative world of craft, to pick the fruits of a deep-rooted friendship and to cross the invisible bridges that unite cultures. Les Benjamins introduces a groundbreaking collaboration with artisans from both countries to honour the 100-year friendship between Turkey and Japan. In the midst of the unique character of the two countries, we are presented with a modern interpretation of shapes, forms and motifs that draws on traditional techniques.</strong></p>



<p>The cultural profundity of artisanship can be deeply felt in the atmosphere of both countries. As one of the purest, rawest forms of creativity, each handmade piece brings its own stories. The passion to produce, the precision for perfection, the unique texture of handcraftsmanship bring the two cultures together in a joint medium.</p>



<p>The story behind the project&#8217;s evolution from dream to reality is based on a journey. A journey from Tokushima to Tokyo… Bünyamin Aydın, the founder and creative director of Les Benjamins, discovered this shared passion with Japan during the dialogues with Japanese artisans, whom he experienced in their own studios and made personal connections.</p>



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<p>Our lens is set on several authentic artisans. Indigo expert <strong>Buaisou</strong> transforms Les Benjamins&#8217; iconic carpet monogram into a capsule collection from his own perspective, while Tokyo-based illustrator <strong>Makoto Yamaki</strong> brings a modern twist to traditional design. The Japanese zori slippers by Kyoto-based <strong>Gion Naito</strong>, the American service by <strong>Shokuraku Asano</strong> with Anatolian carpet symbols embroidered on obi fabric and the Japanese tea box by <strong>Kakaido</strong> with original rose tea from <strong>Wabara Rose Farm</strong> are definitely worth seeing. Inspired by Turkish tulips and Japanese Sakura flowers, artist <strong>Keiko</strong> designed a handmade Leica camera strap to express friendship, while <strong>Jay Tsujimura</strong> blends traditional Japanese aesthetics with street and manga otaku influences to serve Leica-inspired jewellery. In collaboration with Kyoto-based incense producer <strong>Sanga</strong>, the authentic scents of Istanbul meet us in the form of incense. Of course, backgammon is also present on this table, painted with urushi lacquer technique by <strong>Tsutsumi Asakichi </strong>and presented with an extraordinary interpretation.</p>



<p>As for the Turkey leg of the exhibition, there will be carpet weaving by <strong>Çınar Halı</strong>, paper carving by <strong>Ersin Yıldızhan</strong>, two different Iznik tile sets consisting of plates and mugs by Turkish-American graffiti artist <strong>Futura 2000</strong>, and a vase and exhibition plate by <strong>Mehmet Gürsoy.</strong> Also on display are fascinating miniatures by <strong>Taner Alakuş</strong> and calligraphy by <strong>Savaş Çevik</strong>, while <strong>Alparslan Babaoğlu</strong> creates an homage to Ertuğrul with his marbling technique.</p>



<p>The scope of the project is not limited to the collection and artefacts. The programme includes dinners and panel discussions with Max Mackee (founder of Kammui), Japanese handicraft workshops and Turkish art installations, a meditation session with Zen priest Toryo Ito and an indigo dyeing workshop with Buaisou at Soho House Istanbul. At Les Benjamins&#8217; flagship store in Nişantaşı, there will be workshops on Turkish and Japanese art such as ikebana (the Japanese art of flower arrangement) and a quilt exhibition.</p>



<p>For those who want to experience the project, the exhibition will be open to visitors at Les Benjamins Nişantaşı store on Saturday 14 September at 16.00 and will continue to be exhibited on <strong>14-15 September</strong>. In addition to the artworks, special products will be available at the store for both days. Visit www.lbcraftweek.com for detailed programme schedule and registrations.</p>



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<p></p>


Les Benjamins 100 Yıllık Dostluğun Kültür Meyveleri


<p><strong>Concrete isn’t supposed to be pretty, right? But gaze upon the might of Genex Tower for one second, and you’ll rethink that. It’s not delicate, it’s not charming — it’s this massive, raw slab of brutalism that makes you stop and look at it. Almost feel like staring at the sun in a sense. This unapologetic hulking mass of concrete, looms over Belgrade like a forgotten relic of a dystopian future that never happened—bummer.&nbsp;</strong></p>



<p><strong>The beauty? Lies in the honesty of it. Hard angles, exposed materials, and that undeniable sense of power. Brutalism at its finest. And honestly, there’s something kind of rebellious about that. In a world obsessed with gloss and polish, Genex wears its rawness like a badge.</strong></p>



<p>First, a quick nod to Mihajlo Mitrović, the architect behind the madness. This was 1977, the height of Yugoslavia’s post-war socialist optimism—or was it existential dread? Mitrović, a modernist to his core, wasn’t interested in making things pretty. Oh no, he was about function, purpose, and raw expression. Very much influenced by the post-war state of Yugoslavia, the Genex building is like the Jesus statue of brutalist socialist Yugoslavia.</p>



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<p>You could say the Genex Tower is brutalism in all its muscular, geometric glory —if you’re into that sort of thing. Apart from its looks it also has a personality. But let&#8217;s be formalistic for a second, judicial shock is coming towards Genex way. Two massive forms stand before us, locked in an industrial embrace, joined by a dramatic bridge and a rotating restaurant that never rotated… The towers don’t care if you find them attractive, which makes them super cool. There’s something to discover in the raw bluntness —cool people call it&nbsp;<strong><em>beton brut</em></strong>— in the sheer confidence of not giving a damn about charm, Genex Tower has the same attitude of a high school bully from any Netflix show. It’s like the building dares you to find it ugly, and you might—but in that rejection, you kind of fall for it. Magic, I know…</p>



<p>Now, sure, people have their criticisms. Brutalism has always been polarizing, and the Genex Tower’s slowly decaying exterior isn’t exactly everyones cup of tea. Nor the ghosts of past living inside of the building. Leave anything to time and watch it peel it to pieces. In our case Genex faces time and vandalism at the same time. Which honestly adds a wabi-sabi type of edge to it.&nbsp;</p>



<p>The fact remains still, it’s a piece of history and a symbol for fragmented Yugoslavian dreams shaped as a cold, lonely monument. It’s a statement — about strength, resilience, and the unfiltered beauty of concrete left to speak for itself. And there’s something oddly poetic in that, isn’t there? In a world obsessed with making things pretty, refined, and polished, the Genex Tower remains as is— heavily raw. A true deviant by nature.</p>



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Beton Brut Diary of Genex Tower 


<p><strong>Pieter Mulier ushers in a new era of continuity for the House of Alaïa.</strong></p>



<p>Pieter Mulier took over as creative director of the house of Alaïa in 2021, following the death in November 2017 of French-Tunisian couturier Azzedine Alaïa, with a single aim to project the house into the future while preserving the timelessness of its founder.&nbsp;</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em><strong>“Always ahead of his time and open to all arts and cultures, Azzedine Alaïa&#8217;s vision serves as inspiration because he always allowed himself the time to innovate and create in a sustainable way. It is with this immense sense of admiration and responsibility that I will strive to continue his legacy by celebrating femininity and putting women at the heart of creation”.</strong></em></p>



<p> &#8211; Pieter Mulier.  </p>
</blockquote>



<p>Pieter Mulier pays tribute to the femininity that the couturier cherished and defended above all else. Azzedine Alaïa was nicknamed the sculptor of bodies. It&#8217;s a return to the basics, as the emphasis here is on the female body redesigned by fabrics that become a veritable second skin. Leather, metal, knitwear, cotton and textiles are used for the silhouettes, some of which are hooded or draped, evoking the French-Tunisian couturier&#8217;s Mediterranean roots. Pieter Mulier has succeeded in enriching the brand without altering it.&nbsp;</p>



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<p><strong>The Azzedine Alaïa Association keeps his work alive </strong></p>



<p>Azzedine Alaïa, the Tunisian-born son of farmers, worked for a local dressmaker to finance his studies at the Beaux-Arts before trying his luck in Paris in the late 1950s. He made a name for himself in the 1980s by inventing the bodysuit, the tight black boxer short and the back-zipped skirt, all of which helped define the sexy, confident female silhouette of the time. He then worked at his own pace, away from the catwalks and the press, thanks to a network of loyal customers. For fifty years, he was a passionate collector. In 2007, he decided to protect his work and art collection by founding the Association Azzedine Alaïa, together with his life partner, painter Christoph von Weyhe, and his friend of over forty years, publisher Carla Sozzani, to become the Fondation Azzedine Alaïa. The latter houses all the treasures of the house and its creator, and exhibits his work and works of art from his personal collection, both in Paris, at 18 rue de la Verrerie, where he lived and worked, and in Sidi Bou Saïd, the city he loved so much. These venues host regular exhibitions on the history of fashion and design.</p>



<p><strong>Alaïa; Fashion, heritage, communication and art, a dialogue based on tradition&#8230;</strong></p>



<p>In May, the Alaïa fashion house unveils &#8216;Dialogue&#8217;, a series of cultural projects it plans to carry out with various institutions. Pieter Mulier, Alaïa&#8217;s current director, aims to recapture the artistic aura of the luxury house. Dialogue&#8217; will be a space of expression through which the fashion house intends to strengthen its ties with the cultural sphere.&nbsp;</p>



<p>First collaboration: a collection presented with the dancers of Crazy Horse. Pieter Mulier has reworked an iconic dress from the Alaïa archives. The model is available in eleven colors. Each creation is accompanied by a matching Teckel bag. The entire collection was photographed by Sam Rock. He revisits the iconography of Crazy Horse, with a row of colorful dancers in instantly recognizable blonde wigs.</p>



<p>For Pieter Mulier, the approach of the Dialogue project is to go beyond the boundaries of fashion, he always wanted Alaïa to represent more than just clothes, and that&#8217;s how Azzedine looked at Alaïa. He was such a visionary that, right from the start, he envisioned Alaïa as an ensemble, a space where fashion and creation open up to art and beauty. And that vision remains today, because fashion only makes sense if it connects with the times.&nbsp;</p>



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<p><strong>A RETURN TO ORIGINS </strong></p>



<p>For the time being, the Alaïa fashion house has not revealed the future artistic collaborations behind its Dialogue project. For this first collection, Pieter Mulier has given priority to the history of the house. Indeed, Azzedine Alaïa designed stage costumes for the Crazy Horse dancers in 1979. It&#8217;s a return to his roots. A fascinating designer, Azzedine Alaïa has cultivated his fascination for the visual arts throughout his career. He has also collaborated on several occasions with the music world. With the Dialogue project, his house is reinvesting the territories of expression dear to the late founder. And while other houses prefer to showcase their history through exhibitions, Pieter Mulier offers an interesting alternative. He draws a link between fashion and the cultural sphere, reminding us of what the two have in common: the creativity that inhabits both.</p>



<p>An era that endures and will endure…&nbsp;</p>



<p></p>


House Alaia – One for the books 


<p><strong>Certain things defy boundaries, defy containment and most importantly defy pre-determined titles. What if an album was a medium to express a journey of self-development? Or what if it was an invitation to a mental-space binding creation and experience into an adhesive whole? “New Blue Sun” by André 3000 is an experiment of that&nbsp;—&nbsp;a practice of following where the wind blows. Improvising, creating and learning anew, the album is not only an arrangement of sounds but a pursue of doing what you want and connecting with it.&nbsp;</strong></p>



<p>We’re in a cosmic, relaxed landscape where exists no rush to get anywhere, no punchy chorus or vocal centerpiece; instead, the music moves like an evolving conversation, allowing each instrument to rise and fall naturally. What’s especially notable here is the absence of traditional song structures. At first glance this may seem like a lack of construct yet on the contrary the song, and the album itself, have highly navigated musical directions. Andre is letting the music dictate its own journey, crafting soundscapes that unravel at their own pace. This makes&nbsp;<em>Blue Sun&nbsp;</em>feel more like a soundtrack to a journey than a collection of songs. You don’t get the sense that Andre is making music for the sake of making an album, but rather, he’s making sounds for the sake of pure expression. Intentional but never forced.</p>



<p>You might think of this approach as a musical choice yet it’s actually a musical necessity. The whole session has unplanned and impromptu vibrations that accompany it. It’s about “Being a baby at something”. The construct is one of a kind definitely with Andre learning the instruments as he goes. The sound and instrument choices throughout the album reflect this sense of freedom.</p>



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<p>This approach is clear from the get go. The flute melodies ebb and flow over delicate layers of ambient tones, setting a tone of exploration and openness. Musically,&nbsp;<em>Blue Sun</em>&nbsp;is a mix of ambient textures, improvisational jazz elements, and subtle electronic undercurrents. It’s as if Andre reached into the soul of classic OutKast experimentation and stretched it into something that doesn’t need words to speak.The instruments seem to float in and out of focus, allowing space to dictate the progression of each piece.</p>



<p>The instrumental variety is another keypoint factor that make the album shine. Woodwinds are the stars, yes, but there are hints of electric bass, ambient synths, and even occasional drums that provide an almost subconscious groove. Textures get layered, letting each instrument come in slowly, filling the sonic space without overcrowding it. The listening experience almost feels like an amazon jungle with a dreamscape filled with cushions.&nbsp;</p>



<p>We can’t stress enough, the atmosphere is a fundamental part of the whole listening. Hand curated by Andre this atmosphere is an inviting one where the journey takes shape depending solely on your personality. It’s one of those things that you can’t explain but experience. Based on that, Andre adds another visual dimension to the album with a listening video transforming it into a shared channel of emotions. A shared solitude, covered in endless blue.</p>



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<iframe loading="lazy" title="André 3000 - Listening To The Sun (an intimate album film for New Blue Sun 11/17/2023)" width="500" height="375" src="https://www.youtube.com/embed/2nOxSeBhQAA?start=2687&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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<p>What stands out about&nbsp;<em>Blue Sun</em>&nbsp;is that it feels like Andre&#8217;s own personal experiment. He’s not trying to break new ground in a flashy way, nor is he aiming to impress with technical prowess. He’s simply&nbsp;<em>doing what he wants</em>—creating music that reflects his current state of mind and where he is in life. And that freedom translates into something deeply refreshing. It’s a product created from love of exploration.</p>



<p>So open yourself to drifting in the cosmos of wind and be a guest of André 3000. We invite you collectively to experience ‘New Blue Sun’:</p>



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<iframe title="Spotify Embed: New Blue Sun" style="border-radius: 12px" width="100%" height="352" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/album/33Ek6daAL3oXyQIV1uoItD?si=3h_snPDFR5Gj0DQa-NINOg&#038;utm_source=oembed"></iframe>
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Shared Solitude of André 3000’s ‘New Blue Sun’


<p><strong>In the fast-paced world of fashion, where kindred rebellious spirits often converge, the collaboration between Vivienne Westwood and Palace stands as a striking example of style synergy. This unexpected collaboration seamlessly blends Westwood&#8217;s avant-garde punk ingenuity with Palace&#8217;s unapologetic street-style grit. Both brands, carved out their own distinct and influential identity in the fashion landscape, and honors creativity, independence, and the enduring legacy of British fashion.</strong></p>



<p>The design aesthetics of the Vivienne Westwood x Palace collaboration are a seamless blend of the two brands&#8217; iconic styles. With Westwood’s punk movement and her ability to decontextualize historical garments, and Palace&#8217;s, roots in skate culture, urban cool with oversized silhouettes creates a collection that feels both nostalgic and fresh, with each piece serving as a testament to the designers&#8217; ability to transcend trends.</p>



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<p>The founder of Japanese street style magazine ‘Fruits’ and the visionary force behind Japanese young street style -Shoichi Aoki shot the campaign in different locations around London whereas the arcades of Soho to Chinatown to random vintage store in Camden to London’s famous Shaftesbury Avenue. The models featured in the campaign are as eclectic as the locations, with Aoki casting a diverse group that includes rappers and singers Semetary and Matt OX, models Sibyl Buck, Ed Teller, and Issa Lish, Palace rider Lucien Clarke, and DJ/Singer Josh Caféas.</p>



<p>The Vivienne Westwood x Palace collection draws deeply from the rich heritage of Westwood’s iconic archives. One of the most striking elements is a revived print from Westwood’s ‘Salon’ Spring/Summer ’92 collection, originally featuring an opulent French salon scene with luxurious details like gilded chairs, marble plinths, and sparkling chandeliers. This historical motif has been ingeniously transformed for the collaboration, now gracing a modern ensemble that includes an oversized Gore-Tex hooded jacket, relaxed-fit track pants, and a flowing silk midi skirt.</p>


Palace X Vivienne Westwood the game changer ‘London Twist’


<p><strong>Finnegan Shannon’s work is a breath of fresh air in the often overly serious world of contemporary art, figuratively and quite literally. Shannon’s invite viewers to laugh, question, and engage in a way that feels refreshingly down-to-earth. With a sharp wit and a playful edge, Shannon’s installations challenge the status quo, making art feel approachable and even a little rebellious. Beneath this humorous exterior, however, lies a powerful and sincere commitment to inclusivity. Shannon isn’t just poking fun at the art world’s inaccessibility—she’s actively working to dismantle it. After all isn’t a smile enough that connect us all? Sit if you agree.</strong></p>



<p>Finnegan Shannon’s work emerges as a deeply inclusive, yet profoundly personal exploration of art. Their approach is not just about accessibility but is a poetic statement that challenges traditional notions of who art is for and how it can be experienced. Shannon’s work goes beyond the physical realm, inviting viewers into a dialogue that considers the needs of the disabled community while engaging a broader audience in a conversation about inclusivity. Shannon stands for the belief that art should be a shared experience, one that transcends physical limitations and speaks to the humanity in all of us.</p>



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<p>Her art is designed with everyone in mind, particularly those who have historically been excluded from the conversation. Through tactile and interactive installations, Shannon ensures that her work can be experienced by people of all abilities, creating a genuinely inclusive space where everyone is welcome. The compelling part comes in from the poetic quality of the works. Their installations often feel like visual poetry, where every element is carefully considered and placed to create a harmonious whole. There’s a quiet, almost meditative quality to her work that invites viewers to slow down and really engage with the piece in a meaningful way. This approach extends to their use of materials and space, where she often incorporates elements that are both functional and symbolic, adding layers of meaning to her work.</p>



<p>The artist usually tells his stories through everyday objects that are subtly integrated into public spaces such as parks, which may not be recognisable at first glance. However, when you realise that seemingly ordinary benches or signboards carry a deeper message, it is also possible to realise that he has placed a ‘moment’ that transforms the ordinary into something meaningful. An open invitation to take a closer look.</p>



<p>The duality of their work is what makes it one of a kind. Feeling seen and heard is the concern that all beings share in common, Sharon solely comments on the subject in their own way. A testament to the power of inclusivity and the motivation to create a space for all in a form that transcends physical and cultural barriers, ultimately searching connection. By breaking down barriers and inviting all audiences to participate, Shannon’s work sends a clear message: art should be for everyone.</p>


Finnegan Shannon – Deeply Inclusive and Profoundly Personal 

…when the rhythm of music rise w/ Mert Demir


<p><strong>A dose of zaniness, an ounce of chaos and a jug of ideas… No this is not a Powerpuff Girl recipe. Let’s break the news for you if you haven’t seen already, A$AP Rocky is with us with a new release “Tailor Swif”. If ‘you’ll never know what’s next’ had a music video, this would be the literal translation of it.</strong></p>



<p>New Yorker’s guess who’s back! A$AP Rocky’s tiding over all of us with the fan-favorite ‘Tailor Swif’ and it comes with a visual world that will definitely blow your mind. After his forthcoming album ‘Don’t Be Dumb’ got delayed fans are gifted a zany video and the song after it got leaked from back in 2022- remember that? Previously known to fans as “Wetty” the song has little to do with Taylor Swift, she’s in there solely as a rhyme as A$AP Rocky goes “I’m too swift / don’t tell Taylor ’bout this sh*t”.&nbsp;</p>



<p>It would be unfair to categorize A$AP Rocky as just a rapper, a designer or a director. That’s a fact. He is the urban mixologist of all this, and ‘Tailor Swif’ is the ultimate cocktail. So let’s get drinking! The videography is on another level as expected. Directed by Vania Heymann&nbsp;and Gal Muggia, the video presents a surreal tapestry of bathroom hijinks, canine chaperones, airborne vehicles, and urban pandas and dolphins… It’s like a video matryoshka, with each time watch it you discover a new detail. Rocky continues on with his slavic obsession shooting the video in Kyiv, Ukraine; featuring his curated imagery, style choices and in the form of cultural references. Enough talking, there is no easy way to explain this. Show and tell, let’s get to it:</p>



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A Visual Matryoshka by A$AP Rocky ‘Tailor Swif’


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<h2 class="wp-block-heading">I don&#8217;t have an intense ambition about winning or losing. I can either lose or win something the same way. Winning and losing are not very serious matters for me. It&#8217;s not something I care about.<br>I mean, for music, I don&#8217;t really care about winning or losing anything, it&#8217;s about music. I just feel successful with music whenever I can make music. I like to dream.<br></h2>



<h2 class="wp-block-heading">I don&#8217;t dream about music. It&#8217;s like dreams are things that you can&#8217;t control. That&#8217;s why I only have plans about music. I think the things that are in my power are not dreams but things that I can do by working and planning. It&#8217;s the same with music, it was just something I enjoyed a lot in my life, I continued to do it. I didn&#8217;t really do anything to become who I am, I just worked, as I said, but at the end of the day I look back and something happened. And yes, if you want to protect it, you have to pay attention to certain things, but I&#8217;m not that kind of person at all. I mean, I can&#8217;t live to protect something. I live as I feel in my heart. I&#8217;ll live the way I feel again. We&#8217;ll see if this will take it away from me, if it won&#8217;t, if it will strengthen it, we&#8217;ll see it together. Hang on a second, my phone&#8217;s ringing.</h2>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Cover Guest </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> </span>Mert Demir</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Creative Direction by</span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Fashiıon Director </span></em></em></em>Burak Sanuk</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Directed by </span></em></em></em> Melike Müge Şahin</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Fashiıon Editor </span></em></em></em>Murat Şentürk</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">DOP</span></em></em></em>  Ömer Rauf Aksoy </p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair and Make Up by</span></em></em></em> Zeynep Dombaycıoğlu</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Production by </span></em></em></em> BI Creative</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Team </span></em></em></em> Belgin Demirhan, Birce Naz Köş, Şevval Küçüktır, Tunga Yankı Tan, Umutcan Öncü⁠</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Gaffer</span></em></em></em> Onur Karaca</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Gaffer Assistants</span></em></em></em> Ali Kılıç, Mustafa Çetinkaya, Ömer Eliş⁠</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Video Editor</span></em></em></em> Alican Özker⁠</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Director Assistant</span></em></em></em> Hasan Küçükyıldırım</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Camera Assitant </span></em></em></em>Tugay Özkan</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Colorist</span></em></em> </em>Mesut Kesici</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Mix Mastering</span> Resul Keleş</em></em></em></p>



<p class="has-text-align-right"><span><span class="font-snell" style="font-style: italic;">Hair &amp; Make Up Assistant</span><i> </i></span>Seda Civek</p>



<p class="has-text-align-right"><span><span class="font-snell" style="font-style: italic;">Set Design Assistants </span><i> </i></span>Yusuf Şengönül, Yavuz Selim Kalaycı, Sude Vural</p>


Based Istanbul Talks with Mert Demir


<h2 class="wp-block-heading">Zeynep Özkanca makes room for her feelings instead of what she sees. Taking photos constantly since she first held a camera when she was 13, Zeynep believes that words, texts, sounds, and people are elements engraved in our visual memory… She states, “Before now, I had an approach to substantiate everything that’s not visual. Now this approach is not enough for me, I’m looking for a new language” and emphasizes that her visual memory is hidden in “non-visual things”. Zeynep is one of those people who doesn&#8217;t hide behind great ambitions or big aspirations about her profession… &#8220;I do the best I can, and leave the rest to natural flow. I love surprises.&#8221;</h2>



<h2 class="wp-block-heading">Zeynep Özkanca is among our winners as she never loses “the power to start over” despite every challenge she encounters in this visual chaos where she manages to stay true to herself… Isn’t carrying on the same as winning? Our questions find a new space in her visual world and we continue to refresh our visual memory. Join us.&nbsp;</h2>



<p><strong>Is your starting point the past or the future?</strong><span style="font-family: -webkit-standard; font-size: medium; white-space: normal;"></span></p>



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<p><strong>How do you feel lately?</strong></p>



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<p><strong>Do you feel closer to reality or dreams?</strong></p>



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<p><strong>How is it possible to remain authentic in today’s world?<p class="MsoNormal" style="margin: 0cm; font-size: medium; font-family: Aptos, sans-serif; font-weight: 400; white-space: normal;"><span style="font-size: 10pt; font-family: Arial, sans-serif;"></span></p></strong></p>



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<p><strong>What is the greatest fear of an artist?</strong></p>



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Somutlaşan Duygular


<p><strong>Lars von Trier’s &#8220;Idioterne&#8221; is the kind of film that dares you to look away—and yet, you can’t. It’s a wild, audacious piece of cinema that refuses to fit neatly into any category, to put it in other words it’s Lars von Trier’s audacious stab at society&#8217;s delicate sensibilities. It’s polarizing, confrontational, and unapologetically raw—a cinematic experiment that leaves you questioning your own comfort zones. Trier doesn’t just push boundaries; he stomps all over them.</strong></p>



<p>From the first scene, it challenges our ideas of normalcy, pushing us to reconsider whether there’s any value in maintaining the facade of intelligence and sophistication. And really, isn’t there something seductive about embracing pure, unfiltered stupidity? After all, as the film so poignantly puts it, “Being stupid is a luxury.” As I watched it, I couldn’t help but admire von Trier’s audacity, yet there were moments when I felt like the whole thing was teetering on the edge of being just a bit too self-indulgent. But that’s the charm of &#8220;Idioterne,&#8221; isn’t it? It’s a film that’s meant to challenge, not coddle.</p>



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<p>Lars von Trier, the provocateur of Danish cinema, created this film as part of his Dogme 95 movement—a manifesto designed to strip filmmaking of its pretensions.No special effects, no artificial lighting, and no superficial drama. Cinema stands before us, stripped bare yet as beautiful as ever. Thee result is a film that feels raw and unfiltered, almost voyeuristic, as if we’re peering into something we shouldn’t be. This approach gives the movie a unique, almost documentary-like quality is both admirable and exhausting. Yhe shaky camera work, the lack of a traditional narrative structure—it’s all designed to keep you on edge, to make you uncomfortable. On one hand, you can’t help but respect von Trier’s commitment to his vision—as weird as it is. On the other, there are moments when the film teeters on the edge of self-indulgence, as if it’s trying a bit too hard to provoke. It’s a love-it-or-hate-it affair with no distinctive border for each.</p>



<p>The cat’s out the box—this movie isn’t for everyone, and that’s exactly why it’s brilliant. It’s not just about a bunch of people pretending to be idiots; it’s about stripping away the veneer of civilization and seeing what’s left underneath. And yes, it’s uncomfortable. But that’s the point. “Idioterne” isn’t trying to be liked; it’s trying to provoke, to make you squirm in your seat, to make you question whether you’re laughing at the characters or with them. Watching &#8216;Idioterne&#8217; is like biting into a lemon—sharp and uncomfortable, but with a message that lingers beneath the initial shock. Trier exposes the cracks in our polished social facade; making us question whether our pursuit of perfection has made us, well, a little idiotic ourselves.</p>



<p>What makes &#8220;Idioterne&#8221; truly fascinating is its sociological undercurrent. Being stupid is an act of rebellion, a way to reclaim a sense of freedom that’s been lost to societal pressures. Yet, for all its brilliance, &#8220;Idioterne&#8221; can sometimes feel too caught up in its own provocations. The film’s shock value, while undeniably effective, occasionally overshadows its deeper messages, making it easy to dismiss as controversy for controversy’s sake. While I appreciate von Trier’s intent to push boundaries, there are moments when the film feels almost too calculated in its chaos, as if it’s trying a bit too hard to be outrageous. It’s a fine line between genius and pretension, and &#8220;Idioterne&#8221; walks it with both grace and stumbling missteps. Despite these reservations, the film’s impact is undeniable, if you are willing to look for it; stupidity, in all its raw, unrefined glory, might just be the ultimate luxury in a world that’s forgotten how to be human. So go ahead, dare the world to judge. They most likely already do.</p>



<p>If von Trier’s audacious vision has left you craving more of that raw, rebellious spirit let’s meet at our playlist curated for the movie:</p>



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The Idiots


<p>The perfect poetic match between erotic literature and perfumes lies in their ability to evoke and enhance sensual experiences.&nbsp;</p>



<p>Erotic literature, with its vivid and descriptive narratives, stimulates the imagination and emotional response to desire and intimacy. Perfumes, on the other hand, translate these abstract feelings into tangible, sensory experiences through scent.</p>



<p>By pairing a fragrance with a piece of erotic literature, you create a multi-sensory experience that deepens the exploration of sensuality. For instance, a perfume with warm, exotic notes might complement a steamy, passionate novel, enhancing the reader&#8217;s immersion and emotional connection to the story. Conversely, the mood and themes of erotic literature can inspire the creation of a fragrance, infusing it with layers of complexity and allure that reflect the narrative&#8217;s sensuality. Together, they offer a holistic approach to experiencing and expressing desire.</p>



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<p>Three fragrances, three delights&#8230; a never-ending enchantment…&nbsp;</p>



<p>1954 LA BAGUE D’O pays hommage to Story of O –&nbsp;the controversial 1954 novel of submission and domination by Anne Desclos (originally published under the pen name Pauline Réage) Pauline Réage’s provocative novel through scent, evoking the journey of self-discovery and indulgence described in the book. This fragrance intertwines the allure of an enigmatic road trip, the ritualistic pleasure of fashion and adornment, and the intense experiences of submission and desire. With notes inspired by glossy fashion photography, the enduring marks of passion, and the mystique of a masked ball, LA BAGUE D’O is an olfactory homage to the novel’s exploration of power, pleasure, and identity.</p>



<p>1968 EN PLEİN AİR, a perfume inspired by Catherine Millet’s erotic classic The Sexual Life Of Catherine M (2001), distills the essence of Catherine M’s world into a scent, evoking the raw and intimate experiences of her life. This fragrance reflects the tactile sensations of nature against the skin, the thrill of clandestine encounters, and the sensuous pleasure of unspoken connections. It also captures the ambiance of Rohmer films, the excitement of hidden escapades, and the meticulous recording of personal experiences. EN PLEIN AIR weaves these elements into a complex olfactory narrative, embodying the hedonistic and exploratory spirit of Catherine M’s work. &nbsp;</p>



<p>1931 LES CAHIERS SECRETS channels the intimate and sensual world of Anaïs Nin through scent. Inspired by the life of artist expats in Paris and the erotic journal entries that define Nin’s work, this fragrance captures the essence of self-discovery and luxury. It evokes the tactile pleasures of fine coffee, silk stockings, and rich textiles, while also reflecting the luminous quality of skin and the intensity of female friendships. The fragrance embodies the subversive and empowering nature of women’s language, creating a complex olfactory portrait of Nin’s passionate and nuanced experiences.&nbsp;</p>


‘Jouissance’ don’t ever judge a book by its cover! 


<p><strong>Fueled by Charli XCX’s unapologetically bold vibes laced with a vaguely unsettling dose of millennial anxiety. We welcome you to the bratification. The messy and fun internet It-girlie took us to ride that lasted all summer long. So practice your favorite dance moves, find yourself something green and get ready for some naughtiness!</strong></p>



<p>It&#8217;s bigger, bolder, and badass! No more beige and pastel pink, but neon green instead! And iced-out chunky silver jewelry that reminds me of a starter pack of every rapper from the early 2000s—it&#8217;s amazing! The brats are taking over, and it&#8217;s a great thing! We&#8217;re not just making a change in style, we&#8217;re also making room for something with a little more character!</p>



<p>It all started with the incredible Charli XCX, the amazing singer-songwriter and queen of being weird, and her long-awaited new album, &#8216;BRAT&#8217;. The neon green cover has become an instant meme sensation in the last few weeks, and her bold, empowering aesthetic has sparked a movement for women&#8217;s and queer people&#8217;s rights! On TikTok, her fans have gone wild for her entire persona! &#8220;You&#8217;re that girl who is a bit messy, loves to party, and maybe says dumb things sometimes—and you&#8217;re totally cool with it!&#8221; She&#8217;s refreshingly honest, delightfully blunt, and a little bit volatile. That&#8217;s a BRAT!</p>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>“It can go that way, like, quite luxury, but it can also be so, like, trashy. Just, like, a pack of cigs, and, like, a Bic lighter, and, like, a strappy white top. With no bra. That&#8217;s, like, kind of all you need.”</p>



<p>-Charli XCX</p>
</blockquote>



<p>Without promising too much, I&#8217;ll say it loud and proud: Brat Summer is exactly what we needed! But of course, it&#8217;s not the first trend that attempts to sell us the ultimate aesthetic and the perfect recipe for the summer of our lives – and it&#8217;s a great one! But it&#8217;s also about embracing a healthy dose of cheerfulness in your daily life, without needing expensive products or spending hours on self-obsession. Brats are craving realness on social media! They live in the moment and break free from the constant pressure of achieving goals and being perfect.</p>



<p>Since the beginning of summer, the Brat Summer has been here! It&#8217;s not about being rude, sloppy, or chaotic. It&#8217;s about being unapologetically yourself, having fun without feeling ashamed of acting strange or over-the-top, and not caring about your messy hair. Show off your cheeky side this summer and make some questionable decisions! It&#8217;s time to care less, live more, and behave more like the main character we all are.</p>



<p>In a fascinating twist… The impact of this movement is even reaching political spheres, with figures like London’s Mayor Sadiq Khan and Vice President Kamala Harris adopting elements of this trend to connect with younger, more trend-conscious audiences. It’s a brilliant example of how pop culture can influence and intersect with broader societal trends.</p>



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Brat this, Brat that!


<h2 class="wp-block-heading">What gives you confidence in life? That glowing aura that comes from feeling your best self… Every version of you is an Idôle. Rushing through the city or slowing down for the night; every you. Unbounded and nonchalant, just like Istanbul; sweet as a brownie. It’s all about discovering yourself and reaching your truest potential; to live as a maverick. Embracing that Lancome Idôle persona.</h2>



<h2 class="wp-block-heading">We cross paths with Merve Abedan, an Idôle by design. As we are invited to live a day through her eyes we are reminded of the small pleasures in life that help us push through every obstacle that life shoves at our way. A touch of pink on your lips, a cup of coffee with a side of buttery croissant, making time yourself, loving yourself… Small things that make HUGE differences, that’s our search in life. Merve keeps her Lancome Lip Idôle Butterglow Lip Balm by her side, making sure she’s shining wherever she is.&nbsp;</h2>



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<p class="has-text-align-right">A creative collaboration with Lancome and Based Istanbul</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Talent </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> </span>Merve Abedan</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Creative Direction by</span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Fashion Editor </span></em></em></em> Murat Şentürk</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Filmed and Edited by</span></em></em></em> Umutcan Öncü</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair and Makeup by</span></em></em></em> Furkan Yalçıner</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Production by </span></em></em></em> BI Creative</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Team </span></em></em></em> Belgin Demirhan, Gamze Okutucu Birce Naz Köş, Şevval Küçüktır, Tunga Yankı Tan</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair and Makeup Assistant</span></em></em></em> Zeynep Naz Akoğlan</p>
