Louis Vuitton by Virgil Abloh 3.0

With the SS20 Menswear shows well underway in Paris, Louis Vuitton where Virgil Abloh presents his third collection since taking over the helm as menswear artistic director.

Here’s everything you need to know about his latest collection. Taking over the French capital’s Place Dauphine, the set for the SS20 menswear show was an idyllic Parisian setting featuring crêpe stands, ice cream, balloons and bubbles. Guests took their seats with LV-monogrammed kites in hand at tables with LV-monogrammed ashtrays on them. At ‘Librarie Louis Vuitton’, a limited edition zine was handed out, and stalls around the runway provided balloon animals (not monogrammed, sadly). Oh, and there was a giant red LV bouncy castle too and yes, Virgil did have a go on it.

At his first LV show, Abloh enlisted the likes of Steve Lacy, Blondey McCoy, and Kid Cudi to take to the runway in his debut collection. How could he possibly top that? Today, he stepped things up a notch again calling up Dev Hynes, Keiynan Lonsdale, Delfin Finley, Evan Mock, and even footballer Hector Bellerin… Who’s next?

In his short time at the helm of Louis Vuitton menswear, Abloh has already created signature pieces that identify his influence. If you had to pick one, though, it would be the harness. He’s worn them, Timothée Chalamet and his puppet have worn them. This season, the harness got an update, coming down the runway covered in blooming flowers. Perfect for anyone trying to show their masc and femme sides in equal measure. The question now is: who will be the first to take one for a test drive on the red carpet? Stay tuned.