Recently, it’s almost impossible to not encounter the online frenzy triggered by Balenciaga’s blue tote which resembles the plastic IKEA bags. You may wonder what Demna Gvasalia, Balenciaga’s creative director, was thinking when he was designing this.
No matter the reason, he has pioneered a new fashion trend – knowingly or unknowingly. The iconic blue bag IKEA Frakta is now more famous than ever, and everyone is sharing pictures of the products they design with this bag.

Transformed into everything from masks to hats, from tanga to shoes, the IKEA bag seems to be living its golden age. Maybe we owe Gvasalia thanks for this crazy movement.

Tailor-made for my girl @aria.duan ? #IKEAMASK #HANDCRAFT #FRAKTA #FRAKTAMASK

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