The collaboration of the year is here! The fast fashion brand announced its latest designer collaboration with a bang at the Cannes Film Festival!
Upon a red carpet debut of its most recent annual high-low offering in the middle of Cannes, H&M assured everyone would be talking about its latest endeavor. Yesterday afternoon at the annual amfAR gala, Valli made his entrance at the Hotel du Cap-Eden-Roc alongside his muses model Kendall Jenner, Chinese singer-songwriter Chris Lee, blogger Chiara Ferragni, musician H.E.R, Italian socialite Bianca Brandolini d’Adda and actor/singer Ross Lynch.
Based on the overview at the red carpet you can expect an abundance of tulle, petal pink ruffles, plunging necklines and overall extravagant, romantic and dreamy sillhoutes consistent with the Rome-born, Paris-based couturier’s signature princess-worthy designs.
The Giambattista Valli x H&M looks showcased at the Cannes Film Festival will have a “pre-drop” and will be available in 12 select H&M stores andonline onSaturday May 25; which marks a first as there hasn’t been a precedented collaboration that was released so fast following the announcement and before fall. The full collection is expected to be released on November 7. It’s worth noting that the pieces will be exclusive to the online site in Turkey.
Buckle up and get ready for a stampede! May the swiftest shopper win!