The Creative Director of NikeWomen’s “Zonal Strength Tights” campaign, FKA twigs is on screen for it’s advertorial film, which she undertook entirely from it’s concept to music.
Shedding light on the power of modern movement and defining sport as an important channel of expression through her collection, FKA twigs speaks about the campaign line, “do you believe in more?:
“‘do you believe in more?’ is a question that anyone can ask themselves. Do you believe that, in six months’ time, you’ll be able to run faster, or jump higher? Do you believe that you’ll be able to stay on the cross-trainer longer? Do you believe that you can reach your best physical shape? Do you believe that you can use your confidence to get that promotion at work or finish that creative project? It applies to whatever it is that you want to be or do.”