We didn’t set out to find what makes Fatoş Yalın, well, Fatoş Yalın. She is just who she is. Yalın’s energy, which she perhaps unconsciously exudes, her fashion knowledge without self-righteousness, her own brand Fey that she micro-manages down to the last button, and her lifestyle undoubtedly ripe for emulation, have all united impeccably under her name. How could we not do an interview?
I worked with magazines during my entire career. In that 30- year adventure, which began with Vizon magazine and continued with Marie Claire, I’ve witnessed astounding technical progression. I can’t really say the same for fashion, and I don’t quite think that I’ve maneuvered its development.
Fashion is colorful, exciting, changing, and most importantly, an area that requires creativity. And creativity can only exist with minds that are free, experienced, and removed from the ordinary.
Turkey was and still is an important country for textiles. However, I think it has not been able to show the necessary advancement in terms of fashion and creativity. I think the ‘ready to wear,’ sector needs more free room to develop with original and brave designs that are not based solely on profit.
I don’ quite remember why, but I do know that even though the magazine industry looks very colorful from the outside, from the inside it’s become a bit desolate in recent years. I suppose I didn’t want you to work hard and then be disappointed in the beginning of your career or to settle for a shallow working environment.
I’m not sure what ‘she is it’ means. Does that mean I’m done with my work? Or that I am the best? In which category does one become it?
Actually, if you’d asked me this question during my first years as a fashion editor I would have given you a very different response. Those were the best years of my career. Magazines were still a new concept in the world and the years rolled by with increasing excitement. Sadly in Turkey instead of progressing, magazines regressed, and I have no idea why, given that all the foreign brands arrived and advertisement became rife with opportunity.
In other countries, no matter what sector, whether photography, design, or finance, everyone is professional and intellectual and places high value on their work. That’s why they possess so much strength and influence in every area. Almost all of the designers are truly creative, the people who
critique them are knowledgeable, and the magazines sway world fashion trends by always putting forth their own style.
Investors are smart carrying the designer brand they work with to different and contemporary levels by ditching the boss role and simply supporting the designer and getting the most out of their talent. As you mentioned, all of these factors look like an amazing case of solidarity from the outside. But what’s really happening is that everyone is doing their job and trying to do it very well. In Turkey, advancement becomes impossible because the rules are intertwined and everyone tries to do everything.
…even though the magazine industry looks very colorful from the outside, from the inside it’s become a bit desolate in recent years. I suppose I didn’t want you to work hard and then be disappointed in the beginning of your career or to settle for a shallow working environment.
Fey’s resemblance to me is something I hear about a lot. It was impossible for it to resemble anyone else because it didn’t begin as a profit focused commercial endeavor. When I create the collections, I only choose things I would wear myself without separating them into clothing or accessory and without thinking about whether they will sell. When I say that Fey is not a commercial endeavor, it’s of course important to make sales, but I think it’s essential to do that without sacrificing what makes it unique. All my life I’ve been very lucky in my work, managing to always work freely and passionately. Yet, one day my need to be even freer made me decide to open this boutique.
The outfits I create for Fey are very simple, easy to wear, ageless, and timeless. Vintage accessories can carry this aesthetic to an altogether different level, and it’s impossible to achieve this with newer jewelry that you can find everywhere. Surprises always cause excitement!
I’m not sure what ‘she is it’ means. Does that mean I’m done with my work? Or that I am the best? In which category does one become it? Because I never wanted to hear any of these questions’ answers, I probably gave off this impression without even noticing. Not that I mind…
I think you’re complimenting me… I think you’ve very sweetly asked the question I’ve never been able to answer. Does it make my work easier? No.
That’s probably because the answer is within the question; you’ve answered it as you were inquiring. And that’s the way it should be if you ask me, because what I create is an outward reflection of the places I’ve been, the things I’ve seen, the way I was raised, what I’ve heard and read… It would take forever to talk about everything and everyone that has affected me, and it will probably not be easy, so I think what can be understood suffices.
Yes I love it! And the best part is that to me it appears amateur but actually possesses a very professional philosophy.
From the moonlight that shines before me right now! Because “Fey quality was there ; the ability to see the moon at mid-day.”
Photography Fora Norman