When trying to keep up with the city, it is sometimes inevitable to feel as if you are disappearing in the crowds of Istanbul. This season Beymen Club is inviting you to immerse yourself in the flow of the city. Duygu Özen, one of those who finds herself getting lost in the city, told us about her style and the energy of the city.

What does fashion mean to you?

Therapy. It’s a therapy session where I express myself freely, I don’t care what people think, I just do it for myself.

How would you describe your personal style?

I think lately individual style has become an endangered concept that is getting harder and harder to see. I’m sure we are all very bored with this scene; which is dominated by copy and paste styles, especially with social media. Of course, we can’t expect everyone to have an eye-catching and innovative style. But, instead of wearing makeshift pieces that don’t fit their personality just because they are trendy, updating and differentiating the pieces we feel comfortable in is the key point of creating an individual style.

The way I express myself, which takes up the most space in my life, is clothes and accessories. A playground where I can feel free and experiment.

How does it make you feel to be on the street?

Frankly, I would say “nervous”. I think that getting used to the comfort of our homes too much during the Covid period also had an effect on this. So I think the main problem is the “chaos on the street”. 

What happens when you immerse yourself in the rhythm of the city?

In general, I spend a very stressful and fun day at the same time, with lots of socialization.

Background music of Istanbul for you?

Massive Attack-Inertia Creeps

Signature look for the winter?

I think every look made with oversized coats looks effortless and stylish.

Most recent piece you purchased for your wardrobe?

An ecru corset top.

Your favorite piece from Beymen Club’s new season?

A well-known misconception about Istanbul?

That the resources are unlimited here.

A movie that best describes Istanbul?

Duvara Karşı. I think the Istanbul scenes in the movie reflect the spirit of the city very well.

How does fashion complement you to express yourself?

The way I express myself, which takes up the most space in my life, is clothes and accessories. A playground where I can feel free and experiment.

How do you increase your motivation?

This is a subject that I have a little trouble with actually; I think meditation is the tool that I use the most right now. I also try not to lose focus by prioritizing small tasks.

What has changed since the early days when design, fashion and styling started to be a topic in your life? What kind of effort do you make to keep your fashion perception up to date?

Frankly, I don’t put much effort into keeping my fashion sense up to date. In fact, when you follow the right channels with social media and the internet, trends inevitably fall in front of you. Since it is an area of interest for me that is riveted with passion, most of my time on the internet is spent consuming fashion content.

Creative Direction by Duygu Bengi⁠
Fashion Director Burak Sanuk
Interview by Yağmur Yıldız⁠
Photography by Yağız Yeşilkaya
Fashion Editor Yağmur Kural
Creative Team Murat Kıvık, Öykü Önen
Fashion Team Tugay Tunç, Melisa Yakupoğlu