CHANEL CRUISE 24/25

A fashion show dedicated to the cultural event in the heart of Marseille, on the roof of the emblematic ‘Cité Radieuse’, built by Le Corbusier between 1945 and 1952. 

After several days of discovering the inspirations and influences that led Virginie Viard to the Cité Phocéenne, Marseille became the setting for this collection. 

The show was full of surprises, including choreography, a live radio broadcast and a series of photographs by Jamie Hawkesworth.

Loose skirts, shorts, hooded tweed jackets or tweed dresses with full pockets and sweatshirts, a collection full of romance and highly desirable colors. 

Chanel’s flagship ‘Cruise’ swimsuit, tucked into trousers, worn with shorts or under a suit jacket, becomes a garment in itself.

It’s all about the details: ultra-glam yet street-style accessories, patent ballerinas with chains or tweed, ‘C’ nail jewels… For chic, casual looks.