There is something about Zeynep Tosun that we can’t put our finger on; whether it’s her contagious laughter, unexplainable charm or positive energy, women are drawn to her clothes like a moth to a flame. Along with this je ne sais qoi, of course is the fact that when women put her designs on, they transform from every day gals to belles of the ball.
As a whole nation, we like to look flashy at all times, women invest more money in pieces that resemble couture. We prefer wearing chic pieces rather than comfortable clothes even during day time, hence we are more prone to ‘couture’.
Many people I come across in Turkey say “I’ll just establish a business, and be my own boss.” But I think it’s also important to make that business profitable along with establishing it. It’s worth establishing a brand if there is good profit, breaking even won’t even do. Currently Turkey is not so pleasant for any sector of course, however if you want to export, there is definitely an advantage.
Yes, unfortunatelly, Turkish people aren’t too keen on helping one another out, this prevails for the general public too. The reason is low self-esteem. But I think, as new generation designers we support each other a lot. You can’t get along with everyone but I have close friends from this circle and our interactions are always positive.
I evolve quite frequently and I don’t always follow the same path. When you look at my inspirational process, you can definitely understand the change in my character. First I find a story or an object or an event, and continue from there. I can be inspired from anything around me; a woman walking in the street, a film, a book, a painting, a pair of shoes, the Bosphorus, a smell; it can be anything. The most important thing is the sense these things give me and how far I can push it.
Many people I come across in Turkey say ‘I’ll just establish a business, and be my own boss.’ But I think it’s also important to make that business profitable along wth just establishing it.
Let’s not limit it with Istanbul. As you can see from my latest collection, there are the textures of our country, its culture, our lifestyle and values. To be able to transform these ideas and values into wearable pieces is very exciting.
I try to discover new places and travel as much as I can, because there is nothing more inspirational for me than travelling, seeing new places, meeting new people, eating new dishes and exploring new music.
I am already an ethnic type, for years I had a lot of knowledge on the subject, and now as I find myself trying to do special things, I decided to reflect this knowledge to my collections. My collections reflect our own culture, and we’ve all grown up with similar upbringings so I have a lot of common cultural references as any other person does. The metal embroidery patterns and the meanings of these patterns I used in my Autumn-Winter 2016/2017 collection especially are one of the most important symbols in our culture.
I grew up under my mother, my aunt and my grandmother’s influence. My aunt’s costumes, the time I spent at my mother’s office (she is also a very good stylist), my grandmother’s chests, her old clothing… For example, I used to watch my mother get dressed for a night out, observing what she would wear and what accessories she would put on. When you experience this from a young age, it jars every bone in your body.
Thousands of emails a day.
You won’t believe it.. hundreds of messages a day.
Unfortunately 2-3 hours for herself in a week.
10 skecthes per one couture dress in a day.
10-12 people I would call real friends.
3 sessions to check Instagram daily
Wake up time: 8 o’clock.
Photography: Fora Norman