Designed in 1921, the clear rectangular bottle with simple, geometric lines and a facetted stropper features a radical architecture that has become modern aesthetic. Maintaining a masterful balance of shape and proportion. And remaining a true to its pioneering nature. Its is protecting its modern mystery wit a new aura. The designer chose this fragrance for life and considered Chanel’s signature scent.  Inspired by Mademoiselle, her passionate soul, red conveys her unwavering love for her trade, the arts, and the men who marked her life. The colour of red is a symbol of dedication to Coco Chanel, boldness, freedom and strength of a woman who forged her own destiny.

“The colour of life, the color of blood”- Mademoiselle Chanel


A symbol of seductive power, red has always epitomised ultimate femininity. From Carole Bouquet’s suit to Nicole Kidman’s red carpet and Gisele Bündchen’s Haute Couture gown, and not to mention Little Red Riding Hood lmed by Luc Besson. A common thread of red runs through the ad campaigns for the legendary Chanel fragrance. In its new crimson bottle, N°5 reveals yet another side of women power and passion.