After working with trend setters like Rihanna and Kylie Jenner this year, PUMA now adds Young Thug to the list. Known for his eclectic style and alternative take on music, Young Thug goes more classical as he steps in front of the camera for PUMA. Inspired by hip-hop legends before him, the artist himself becomes an inspiration for a new generation with this project.

Fall-Winter 2016 PUMA Classics campaign is reminiscent of the the birth of hip-hop with it’s elegant and cool attitude. With a belief that the old feeds the new, Young Thug poses in the brand’s iconic Suede sneakers combined with a tracksuit, hoodie, and coat, and says “Classics never go wrong.”

Presented in the campaign in street style that highlights his rapper attitude, the artist thanks PUMA additionally for keeping the legacy of sneaker culture alive.