IWC is not just a watch manufacturer yet a partnership and a connection. To represent this idea the brand launched their online magazine #IWCJournal, which publishes stories that capture the true element of IWC. In the journal, there are interviews with people who have extraordinary talent. The journal is a way of partnering with its customers and understating the passion they share for beautiful things in life. Ronan Keating is one of the examples for this partnership. He has a long-term relationship with IWC. He says, he still remembers the moment, getting his first IWC watch and fell in love with it. He jokes for having too many watches and he can wear different one each day for a year. He can talk about watches passionately all day long. Speaking of passion, his successful career began at 16 with a boyband called Boyzone. Now he is a successful solo artist. He talked to IWC #TheJournal about his rituals before hitting the stage. IWC was invited to spent time with him for a night. Sit back and explore the world of Ronan Keating.
Last 36 Hours of Ronan Keating
Wake up in London
Feed two-month-old, change diapers
Finish packing bags
Choose watches: “This part is very important to me. Just before I leave for a trip, I’ll see which outfits I’ll be a wearing and I’ll pair them with watches. I’ve got a little watch roll, and I pack two or three.”
Drive to Heathrow airport
Kiss wife and baby goodbye
Catch flight to Berlin
Drive straight to the venue
Soundcheck with the band
Dinner with the band
Back to the dressing room
Pre-show routine
Get dressed
Say a few prayers
Do one song with the band
Head to the stage
Hour-and-a-half show
Back to the hotel
Dinner with manager, glass of wine
Go to bed: “I didn’t sleep very well last night. I’m not great at sleeping in hotels which is unfortunate.”
Wake up
Go to the gym
Eat breakfast
Send e-mails
Back to hotel room, pack bags
Go to airport
Fly to Zurich
Straight to the hotel
Go for a walk around town
Eat dinner
Back to the hotel to start this interview.
To read the full interview visit #IWCJournal