Hermèsmatic project emerges with the idea of making a sustainable fashion move; people bring old and unused Hermès scarves and they take back a completely different kind of scarf that they can use again. Washing machines with Hermès logos creates a colorful transformation with 3 different dyeing and coloring options! The Hermèsmatic, which is quite different from the ‘laundry’ we know; was in in Istanbul last days after the great interest of Kyoto, Tokyo, London, Paris, Torino and various cities of USA.