Jonathan Anderson’s new menswear campaign for Loewe features  the British star from Stranger Things as photographed by Steven Meisel.

The actor is seen dramatically smudging lipstick at a backstage during a moment of introspection before going on stage. “We chose Charlie because we like the way he can morph into different characters,” the creative director elaborates.

A new multicolored puzzle bag and an image from the photographer’s upcoming “A Show of Hands” series with Heaton’s tattooed fist grabbing some grass, were also released as a part  of the trilogy of images that constitute the campaign.

Heaton had previously modeled for Gucci’s ‘The Performers’ series for Spring 2017.