Loewe Spring 2020, starring Charlie Heaton

Jonathan Anderson’s new menswear campaign for Loewe features  the British star from Stranger Things as photographed by Steven Meisel.

The actor is seen dramatically smudging lipstick at a backstage during a moment of introspection before going on stage. “We chose Charlie because we like the way he can morph into different characters,” the creative director elaborates.

A new multicolored puzzle bag and an image from the photographer’s upcoming “A Show of Hands” series with Heaton’s tattooed fist grabbing some grass, were also released as a part  of the trilogy of images that constitute the campaign.

Heaton had previously modeled for Gucci’s ‘The Performers’ series for Spring 2017.