Gap, Reloded.

While you already had many reasons to walk through Gap’s doors opening up to familiar, comfortable feelings, their number will increase with the new collection on these days where the weather has gone off on all of us. Gap is ready to take it’s new spot in your closets with the “Do You” campaign, encouraging you to, well, do you.

In this new season where vintage wash t-shirts have replaced the straight out of the box, crisp tees, puffy jackets and Girlfriend, True Skinny and Vintage straight jeans are already under the radar of the “cool kids.” The new collection will merge swiftly with the effortless, perfect, fun, and instant-classic collections of Gap from the past, finding the cure for moments when you are having a difficult time transitioning from work to play, those cold mornings, days of being lazy on a couch and nights of terror when you don’t have anything to wear for ‘that special someone.’