Step into the vibrant heart of the city and meet our ultimate trendsetter: Eda Gürkaynak. Her fashion game? A thrilling fusion of “eclectic, timeless, vintage and one-of-a-kind pieces”. For Eda, fashion is more than just clothes – it’s a vibrant canvas for self-expression. And her biggest inspiration? The glorious 90s, a time of personal style experiments and fearless fashion.

One treasure in Eda’s wardrobe tells a story of family heritage – a bustier made from her mother’s and grandmother’s engagement gowns. This historic piece blends timeless style with a touch of nostalgia.

Eda’s aesthetic is a tribute to the bold spirit of the 90s, an era when individuality reigned supreme and unique styles were born from fearless experimentation. Her fashion motto is simple: capture the essence of your mood and feelings. In her fashion dictionary, the word ‘impossible’ doesn’t exist. With unwavering confidence, she declares, “There’s no such thing as an impossible piece, everything can be cool. Dress the way you feel.” Her style breaks free from trends and celebrates the freedom of authentic self-expression.

While balancing fashion and sustainability, Eda emphasizes the importance of “honoring nature through our choices, investing in quality, and extending the lifespan of our possessions”. Her devotion to vintage and sustainability is a cherished family legacy. This unique fashion philosophy creates a beautiful blend of the past and the present, fostering a culture of experimental authenticity. If Eda’s style had a soundtrack, it would be “Experimental, Improvised Jazz”, echoing the spontaneity and harmony of a mesmerizing jazz composition. Eda’s style, like this symphony, is a remarkable ensemble of unexpected elements, coming together in a harmonious feast of fashion.

Creative Direction by Duygu Bengi

Interview by Ceydanur Demir

Photography Umutcan Öncü

Creative Team Murat Kıvık

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