Before Coco, Gabrielle!
Gabrielle, Chanel’s newest member, continues its story. Chanel, the creator of the legendary No5, introduces its first new perfume, Gabrielle, after a hiatus of 15 years. Launched with a spectacular party at Palais de Tokyo in Paris on July 5, Gabrielle visited Istanbul on July 18.
A true bearer of Chanel’s artistic and emotional heritage, Gabrielle is named after Coco Chanel, the creator of Chanel. The perfume is created by Oliver Polge, the son of Jacque Polge, the previous Chanel nose and creator of the previous blockbuster, Chance.
Described as an “abstract floral,” Gabrielle comprises essences of jasmine, tuberose, ylang ylang and orange blossom. An utterly recognizable fragrance, Gabrielle will be officially released on September 1. We’re pretty sure that it will become the new must-have object for perfume enthusiasts. As opposed to Chanel’s Coco-style solemnity, Gabrielle’s daring and dynamic character reminds us of the unique woman embedded in the brand’s DNA, and is embodied in Kristen Stewart. Celebrating Chanel’s heritage, the nostalgic bottle, which took five years to be made, is designed by Sylvie Legastelois.
The commercial, in which Chanel surrenders itself to the 21st-century dynamism, carrier excitement to the top with one of the greatest voices of our time. That’s all we can say for now! You need to be a bit more patient.