Lado Bokuchava: I love the contrast in everything, in art, in fashion, movies, books, I always look at the two sides of the story and like to observe both. I have never liked only luxury, or only underground, always tried to mix these two elements and see how they would fit together.
Lado Bokuchava: I do not have any specific formula or rules of how I want to convey two different visions. It all comes naturally. I do research for both and then I implement this in my collections. This is not something I think about specifically, this is what I have always liked and wanted to create.
Lado Bokuchava: My inspiration from season to season does not vary that much, of course, there are some certain elements that are different but mostly it stays the same, 80’s underground, vintage tailoring, and science fiction, but the direction is always different. When I start to think about new collection so many ideas and techniques come to mind that I want to use them all and experiment. Colors make me happy, they give me drive and energy, with every new collection I always mix different colors.
Lado Bokuchava: I am not sure that I stand with any of them, I just create what I like and try to help people express themselves.
Lado Bokuchava: Yes, I think it might be the beginning of a change. I can’t speak only about myself, but if we take a look at history of fashion industry and arts in general has always been the source of revolutions.
Lado Bokuchava: My mother wearing huge heels, she had those shoes in different colors and shapes. This is one of my earliest memories and also when I saw Dior’s “New Look” photo with elephants for the first time.
Lado Bokuchava: In today’s world with internet and social media, our minds receive so many visuals that sometimes it is more disturbing than helpful. Visuals such as old documentary movies, that has nothing in common with fashion feeds my mind more than visuals I get from my everyday life. Mostly interesting stories where I can use my imagination always reflect on my work.
Lado Bokuchava: Not only in arts or fashion, but generally in life I do not like definitive words, I do not like stereotypes, never define anything with one word, even genders, I do not think that something can be definitely feminine or definitely masculine. But as much as I do not like to define directions, minimalism is a direction in fashion, though I do not think it is related to me.
Lado Bokuchava: Mostly I feel very excited and always have a rush of adrenaline when a lot of people come to the backstage and congratulate me with the collection. But most of all I love when people can see the idea behind the collection, or behind the show, they feel the emotions I wanted to create with music, mood, and clothes, because in my case you can never know for sure what this idea was.
Lado Bokuchava: Actually, this is the one change lately that I love the most. Many people became very confident. Sexiness is natural, you can’t frame it, or blame it only on the gender or visual characteristics. It all comes naturally and does not depend on one’s height, weight, skin, legs, hair or any other feature.