GCDS is a love story with my home, going back to my place of origin. I was living in Shanghai, one of the cities I love the most, and at some point I just felt like going back home… and that’s where GCDS was born! GCDS is my love story with “made in Italy,” and where my mind has always been captivated (fashion). Today, I make my love grow, making it a worldwide honeymoon of sorts, and everyone is invited!
In my mind GCDS is a pink streetwear, not limited by too many boundaries. We just handle it normally and we stand to be a place for everyone, any kind of refugee. We live in a society which attempts to rule the mind, and the media makes you feel out of place, or not quite enough. I want to create fun scenarios where people my age can still play and experience freedom.
I constantly feed my own imagination and create an amusement park with different areas and creatures. A sad Pikachu for the environment or a sexy women having fun, with no prejudice. These are all ideas in my mind, that I continuously revise and question myself, like our future, where are we going?
I think it’s the definition of “something that cannot be touched”, because its a place of self expression and freedom. What is streetwear in the end? It’s just a place where we want to belong and take our risks.
I always take pics when I like the styling and I genuinely feel like I’ve created this starting from zero, with a lot of hard work. Seeing it alive and walking makes me proud, not only about our expansion, but more the sweet thought that someone chose an idea of mine. You never know, so just believe in it.
To the Italian kid, that we are still a powerful country where ideas come true, and in general that your own persona makes something cool, even if it looks weird or fun, just take your own risks.
A trend is already mainstream, so something that each time surprises me or make my eyes water, like a delicious plate of food.
I think im choosing influences according to what I like, but basing my collection on the Italian craftsmanship and experience, so it’s a balance of heritage and a reinterpretation of ideas. I really like Kawaii Japanese world and artists like Eddie Kang.
I think it’s just a way to create something new, I truly think everything’s has already been created and a touch of extravagance is like the spice in a traditional soup, just need a taste doesn’t mean it doesn’t taste good.
I think the market in the end makes the rules, but today I don’t see anyone ruling, I just don’t see strong personality or characters, there are only some good web avatars that seem to be opinion leaders but I don’t see great opinions around.
I hope there’s gonna be a huge reorganizing of the status quo, where not only the ones with more likes have the strongest opinions. I’m enchanted by people with big brains that really see where the world is going. I always try to give messages about the future, about recycling and sustainability, and in general this giant monster that is the economy of fashion.
We still have many boundaries in the industry but I see kids wearing make up and not being crazy out of this world creatures, I just want to make a beauty line where everyone’s free to choose whether to wear a lipstick or not, putting nail polish on, or whatever they feel.