The Winner of This Season: Simon Porte Jacquemus

You may find yourself on the French coast as you explore Jacquemus and his brand. The identity of his designs bear aspects of the life of Simon Porte Jacquemus. Jacquemus, the winner of the prestigious LVMH Award in fashion in 2015, presented his first collection from the eponymous brand in 2012 to the fashion world. Since then, the designer has been climbing the steps towards the top.

Jacquemus, a favorite name of Paris Fashion Week whose collections garner great interest, made a surprise at the end of the show for 2018 Spring-Summer and announced that he was working on his first men’s collection. As part of the Men’s Fashion Week in Paris, he launched this collection in Marseille, the magical city of the coasts of Southern France, and became one of the favorites of Paris Fashion Week.

Jacquemus is inspired by Southern France where he’s originally from, and this interaction is reflected on the collection like a story. Presenting his 2018 Spring-Summer collection at Paris Fashion Week with a video titled “La Bomba,” the designer points to his late mother as his muse. Presenting his audience with a shy and sexy look shaped by the concept of “French Island Girl,” the designer’s guests included many unique people such as Jeanne Damas, the French “it girl” who is also one of his best friends, and Caroline de Maigret. The innovative identity of Jacquemus must have influenced the officials of the Picasso Museum that they agreed to host his show. With his modern silhouettes and idiosyncratic style, Jacquemus has long proved his reputation in the world of fashion. The most wondered name of the fashion week was once again on the runway on June 26 for his first men’s collection.

The collection “La Godja” emphasizes authenticity. “Gadjo” means someone who belongs no one in Romani language and “delinquent” in the language of Southern France. Featuring bright shades of blue and the sea, the pieces open the door to the world of men as Jacquemus imagined it. His vision is a young, dynamic and independent man. Having rejected million-dollar checks to work as a creative director of other brands, the French designer also demonstrates that his brand is as independent as his collection. At the end of this interesting show, we come realize that Simon Porte Jacquemus will be discussed for a long time.