F is for Fendi

Fendi meets millennials with its new site called F is for… It will feature different categories of ‘F’ including Freaks, Fulgore, Faces, Freedom, and Fearless.

Fendi will work towards highlighting underground artists and musical talent through the campaign. Along with the different communities within the larger group; Freaks, Fulgore, Faces, Freedom and Fearless, it will span fashion, travel and influencers… All photos were taken with an iPhone 7 for the fashion editorials featuring millennials only that fall under the category F is for Fulgore. F is for Freedom features different globally-minded experiences through places around the world like clubs, bars, and restaurants. F is for Faces is meant to be a community devoted to those that share the same manifesto. Perhaps the most attractive one is F is for Fearless. It will be an outlet for music, art, and culture that includes a feature where artists can request to perform on the rooftop of Fendi’s Palazzo dell Civilità headquarters in Rome. There will be offline experiences tied in as well including the launch party in New York on February 10. The event is being called the “First-Ever Fashion Music TV-Show”.

Stories, images, sounds of a youth craving for more; F is for… will be a place where fashion meets the new arts, culture, music and beyond.