Gucci officially rolls out a newly designed collection following up on the reveal of its Fall/Winter 2019 campaign. Titled “Gucci Manifesto,” the lineup utilizes the iconic fashion house’s motif of the “mask” which made an appearance in the FW19 presentation. It also features text discussing the cultural significance of the item, taken directly from the show’s press release. The range also champions the message: ‘The mask as a cut between visible and invisible’
Three styles headline the lineup including a short-sleeve, a crew-neck cotton T-shirt and a long-sleeve oversized cotton sweatshirt, either created with a crewneck or hooded. The selections are cut differently for men and women, in addition to the different cuts they arrive with a variety of different prints on the fronts and backs.
A standout in the capsule created for women includes a red T-shirt emblazoned with a metal-spike mask print across the front in black and white. This selection also comes with ‘Gucci’ written in black and white paired with the show’s main slogan on the back. Another key piece in the collection is a crewneck sweatshirt arriving in the same color and design.
Oh and ofcourse ‘The Gucci Wall’ is included! In addition Gucci’s new Art Walls are dedicated to the collection and its spirit to celebrate the mask around the world. The Gucci Manifesto walls are unveiled in Lafayette Stret at SoHo in Manhattan, on the Largo la Foppa in Milan, next to the Brick Lane in East London, in D’Aguilar Street in Hong Kong, in Fengsheng Li in Shanghai and l’Avenida de Michoacan in Mexico.