Italia Independent: The New Age of Advertisement

What better time of the year, other than the beginning of it, to celebrate fashion and lifestyle of the effortlessly cool eyewear brand, Italia Independent? Taking us on a journey through iconic magazine covers, the popular brand creates a unique experience for Spring / Summer 2016.

Shot by the talented photographer Pierpaolo Ferrari, the campaign portrays the classic yet fun approach to eyewear, highlighting full-size portraits with the aim of creating an image in which the eyewear is centre stage. While the close-up angles bring viewers up and personal with the accessories themselves, the images create a tendency of understanding the DNA of the product with its distinct details!