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Zeynep Sahin

The Weird Obsession with “Gucci Collectors”

Gucci presented its Fall/Winter 2018 show in Milan Fashion Week. The brand, under the creative director Alessandro Michele, became a must-see show. The day of the show, Gucci headquarter in Milan transformed into an operating room. The collection presented, was a way of creating a new personality and identity for people. Alessandro Michele teams up…

Triple RRR: A Love Letter to Family

Cavalli last name is a very familiar name in the fashion world. Robert Cavalli is the youngest son of Roberto and Eva Cavalli. It is always a question if he was going to follow his father’s step by building an empire and he did. He made his debut with his brand, Triple RRR in Pitti…

Extravaganza in Paris: What Went Down in Couture Week

When calendars hit 1st of July, Paris Couture Week kicked off. For brands to be seen as a real couture house is a big deal. And there are some major rules. For this Couture Week something changed… Dior Maria Grazia Churi has become the new frontier in women empowerment. The designer took her inspiration from…

COS Autumn- Winter 2018: A Minimalist Dream

The brand is known for its minimalistic silhouettes and this season is no different Autumn- Winter 2018 takes inspiration from two themes. Real and Imaginary Nature. The collection is minimalistic, simple and feels exclusive. Pieces from A/W’18 collection is the definition of “process of nature”. Most of the materials used, are raw fabrics. The altered…

Mood Manipulator; Mask for Emotions

Facebook filed a patent for emotion detecting selfie filters Facebook is trying to turn the world to an episode of Black Mirror. In 2014, the network earned lots of criticism from its users for their research about emotion manipulation technology. It was announced that they put more than 690.000 users on their research test. After…

Prada Cinéma Evolution

Prada Cinéma Evolution is inspired by oneiric power of film. It presents a transformational fantasy of a dream. The film for the project evolves around personal memories of a female identity. Prada Cinéma Evolution shows fantasies with a surprising and amusing angle. The campaign film shows a personal and lively memories of a young woman. The film is created with four scenes, a commercial, an unexpected sound, a reflection…