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60s: A Decade of Iconic Moments

The 60’s! In this era, the most iconic piece of fashion history ‘the blazer’ came into GANT’s world. Fighting for countless social freedoms and winning, great leaps in art, creativity and popular music as well as pivotal developments in science and politics… A time of tremendous optimism… Now, hop on to a time machine, and…

The 60s: Radical Changes in Music

The 60s was the time of revolutionary design, music and art. This was the period in which people - especially Britain, America and most of Europe - wanted to change every part of society - imagining a better world. Young people, refused to dressed like their mothers and fathers for the first time in these…

60s Club Class: Blazer

GANT celebrates 70 years of American sportswear with its iconic piece Club Blazer. The timeless style of Club Blazer, the iconic piece of GANT that survived from the 60s to the present, still invites us to dream about the afternoons at the yacht club. The 60s were the dawn of a new era in political…

50s Music: Can You Hear the Change?

After the devastation of World War II there had been monumental changes in human rights. So how does one know if the new age is approaching? The answer is hidden in the art and in the music. Music - that synchronizes heartbeats with vibrations - also can tell us about great conversions before it starts.…

50’s Television

In the 50's, many new things entered our lives. However, perhaps the most noticeable of these is the television that has entered our lives in this decade and increased its influence over the years. The television is an integral part of life for every generation born after the 50's. Many critics call the 1950s, the…

50’S KIDDOS

Think of a kid who lived in a post-war period and think of his/her life through this era… However, 50’s kids were living the life of a dream. As consuming increased insanely, it was the beginning of some say a golden era. Many entertainment centers, toys and characters which are still in our lives, hit…

THE MOST STYLISH MOVIES IN THE 50’S

Suburban growth, stereotypical families, increasing consumerism, Rock’n Roll attitude… These are the prominent changes during 50’s. As the society effected art movements. Cinema took its share from these changes as well. Since it was an era which censorship and the lagging societal constraint on sex, movie sector aimed to break this taboo and focused especially…

ART MOVEMENTS IN THE 50’S

The story of 50’s art based on the post-war era… While pessimist days were over and the world was recovering from the trauma, new art movements developed. As the two opposite terms -Eastern socialism and Western capitalism- were forming the art movements, influencers were the 1920’s avant-garde trends –modernism, surrealism and abstract painting-. New York…

STYLE CODES OF 50’S

It was literally celebration time in 50’s! As the gloomy mood of World War II leaves its place to positive vibes, the changes were very obvious in social life. Aestheticism was effecting every single moment of life, so fashion was getting its share as well. Clean-cut, traditional and conservative silhouettes was dashing with the sense…

A Classic Piece From The 50s To The Present: Button-Down Shirt

Shaping modern American sportswear in seventy years, GANT celebrates 70 years with seven icons. The GANT story begins in 1949 with a dream of creating the perfect shirt. Seven decades later the Button-Down Shirt remains a preppy icon. The Button-Down Shirt is tailored by history, refined by heritage, perfect for today and evolving to meet…